Managing New Product and Process Development
Text Cases
Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
Choose a format:
Buy from us:
- Free Press |
- 896 pages |
- ISBN 9781451602319 |
- July 2010
Buy from another retailer:
Read an Excerpt
Chapter 1
Competing Through Development Capability
Overview
This chapter introduces product development as a central focus of competition in the 1990s. While firms have developed new products since the Industrial Revolution, in industry after industry, the importance of doing product development well has increased dramatically in recent years. This chapter identifies the forces driving the importance of product development -- changes in competition, customer demands, and technology. An important theme in the chapter is that these forces have created a competitive imperative for speed, efficiency, and high quality in the...
see more
Get our latest book recommendations, author news and sweepstakes right to your inbox
