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Managing New Product and Process Development

Managing New Product and Process Development

Text Cases

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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  • Free Press | 
  • 896 pages | 
  • ISBN 9781451602319 | 
  • July 2010
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