Chapter 1Competing Through Development Capability
This chapter introduces product development as a central focus of competition in the 1990s. While firms have developed new products since the Industrial Revolution, in industry after industry, the importance of doing product development well has increased dramatically in recent years. This chapter identifies the forces driving the importance of product development -- changes in competition, customer demands, and technology. An important theme in the chapter is that these forces have created a competitive imperative for speed, efficiency, and high quality in the...