Managing New Product and Process Development

Managing New Product and Process Development

Text Cases

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.
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  • Free Press | 
  • 896 pages | 
  • ISBN 9781451602319 | 
  • July 2010
List Price $19.99

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Chapter 1
Competing Through Development Capability

This chapter introduces product development as a central focus of competition in the 1990s. While firms have developed new products since the Industrial Revolution, in industry after industry, the importance of doing product development well has increased dramatically in recent years. This chapter identifies the forces driving the importance of product development -- changes in competition, customer demands, and technology. An important theme in the chapter is that these forces have created a competitive imperative for speed, efficiency, and high quality in the... see more

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