How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People
Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the "Brain Trust" of talented employees and exceptional management; "bang for the buck" competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets.
Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry -- and stay there.
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Organizing and Managing the Company
Find "Smart" People Who Know the Technology and the Business
To organize and manage the company, Microsoft follows a strategy that we describe as find smart people who know the technology and the business. We break down our discussion of this strategy into four principles:
* Hire a CEO with a deep understanding of both the technology and the business.
* Organize flexibly around and across product markets and business functions.
* Hire the smartest managers you can find -- people with a deep understanding of the technology and the business.
* Hire the smartest...
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