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Microsoft Secrets

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Microsoft Secrets
How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People  
By Michael A. Cusumano
This edition: Trade Paperback, 528 pages
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Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsofts astounding success?

Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the "Brain Trust" of talented employees and exceptional management; "bang for the buck" competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets.

Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry -- and stay there.

Peter Senge MIT Center For Organizational Learning, author of The Fifth Discipline Microsoft Secrets is a fascinating book about a fascinating company. What is surprising are the insights the authors developed into the interaction of culture, strategy, and process.
George Fisher Chairman, President, and CEO, Eastman Kodak Company Bill Gates is to computer software what George Eastman was to photography. Microsoft Secrets tells us how this dynamic company and its leader organize, compete, and win.
Mikio OhtsukiSenior Executive Vice President, Fujitsu LimitedFor the first time, Microsoft Secrets reveals the secrets behind Microsoft's software development power...an excellent resource for understanding not only software and technology, but also corporate strategy.
Teruji YamamotoGeneral Manager, Software Development Center, Hitachi, Ltd.Epoch-making research [that] reveals many of Microsoft's revolutionary efforts in developing new process paradigms to improve quality and speed up the total development cycle...required reading for software project managers around the world.
Barry BoehmTRW Professor of Software Engineering, University of Southern CaliforniaA fascinating "must read" if your future significantly involves dealing with or competing with Microsoft and its software products.
Lester C. ThurowSloan School of Management, Massachusetts Institute of TechnologyIf you want to know the answers -- how did Microsoft get to its dominant position, what it is doing to maintain that dominant position, and what are its plans for expanding its dominance
-- this is the book to read.
Kirkus ReviewsA structured but illuminating overview of a decidedly free-form corporation that may well serve as a textbook exemplar of excellence in ongoing innovation.
David B. YoffieHarvard Business School, and Board of Directors, Intel CorporationMicrosoft Secrets will become a standard reference for the computer industry.
Victor R. BasiliInstitute for Advanced Computer Studies, University of MarylandOne of the first books to provide insight into the relationship between business strategies and software process and product characteristics.
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