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New Rules

New Rules

How to Succeed in Today's Post-Corporate World

Based on a landmark twenty-year study of 115 members of the Harvard Business School's Class of 1974, this vital and important book describes how the globalization of markets and competition is altering career paths, wage levels, the structure and functioning of corporations, and the very nature of work itself.
New Rule #1: Conventional career paths through large corporations no longer lead to success as they once did;
New Rule #4: The greatest opportunities have shifted away from professional management in manufacturing to consulting and other service industries;
New Rule #7: Success requires high personal standards and a strong desire to win.
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  • Free Press | 
  • 256 pages | 
  • ISBN 9780684834252 | 
  • June 1997
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Read an Excerpt

Chapter 1


They grew up in an era of great expansion in the the United States, a time that gave renewed life to the concept of the American dream. Kevin Johnson was one of them. Born near Chicago on March 27, 1946, he was raised in an environment where upward mobility was the order of the day. In 1954, Kevin's father was promoted from salesman to sales manager. The family moved out of their older two bedroom home located just ten minutes from Comiskey Park and into a four bedroom split-level in Winnetka with a two car garage, a barbecue patio, and a real backyard. The economy was a mighty engine... see more

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