Books > OFFICIAL RULES OF LIFE

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop...

Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor,...

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information...

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. ...

Be a savvy investor and make the stock market work for you. The stock market moves at a dizzying rate, and it can be intimidating for...

Seth Godin explains the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

This book translates the secret language of financial folks into plain English. Managing cash, preparing financial statements, dealing with inventory,...

Tired of the corporate rat race? This Clueless book is aimed at people who want to know what it takes to get a small business up and running. This book...