Chapter 1Why Alliances Have Become So ImportantBlood ties aren't that important when it's a matter of survival.
Japanese observer commenting on Isuzu and Fuji Heavy Industries, which broke a taboo against cooperation between companies in different groups
Wherever we look, cooperation is accelerating. Consider the evidence: Between 1979 and 1985 the number of alliances among American, European Community, and Japanese firms grew thirtyfold. In Eastern Europe joint venture startups have been doubling annually. In India, even while the tragic memory of Bhopal was fresh, the government was actively promoting foreign...