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Permission Marketing

Turning Strangers Into Friends And Friends Into Customers
By Seth Godin

Reading Group Guide

    Discussion Group Questions
    1. What is the allowable for your company's product? If you don't know, how would you compute it?
    2. What is the lifetime value of a customer to your company?
    3. How could a curriculum approach to marketing help increase your sales?
    4. Is Permission Marketing better at prospecting or retention? Why?
    5. Is mass media dead? What role do ads play in your company's future?