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Permission Marketing
Permission Marketing
Turning Strangers Into Friends And Friends Into Customers  
By Seth Godin
This edition: Hardcover, 256 pages
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Discussion Group Questions

1. What is the allowable for your company's product? If you don't know, how would you compute it?

2. What is the lifetime value of a customer to your company?

3. How could a curriculum approach to marketing help increase your sales?

4. Is Permission Marketing better at prospecting or retention? Why?

5. Is mass media dead? What role do ads play in your company's future?