The Power of Glamour

The Power of Glamour

Longing and the Art of Visual Persuasion

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In provocative detail with more than one hundred illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an experience glamorous.

What is it that creates that pleasurable pang of desire—the feeling of “if only”? If only I could wear those clothes, belong to that group, drive that car, live in that house, be (or be with) that person? Postrel identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning.

The Power of Glamour is the very first book to explain what glamour really is—not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. By embodying the promise of a different and better self in different and better circumstances, glamour stokes ambition and nurtures hope, even as it fosters sometimes-dangerous illusions.

From vacation brochures to military recruiting ads, from the Chrysler Building to the iPad, from political utopias to action heroines, Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions about what to buy, where to live, which careers to pursue, where to invest, and how to vote.

The result is myth shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices.
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  • Simon & Schuster | 
  • 288 pages | 
  • ISBN 9781476718873 | 
  • November 2013
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Video

Virgina Postrel: What Are You Reading?

Virginia Postrel is reading Peter Baldwin's book In the Watches of the Night about night time in New York and Chicago before electricity.

Read an Excerpt

The Power of Glamour ONE THE MAGIC OF GLAMOUR
When she was four years old, Michaela DePrince saw a picture that changed her life. Then known as Mabinty Bangura, she was living in an orphanage in Sierra Leone; her father had been murdered during the country’s civil war, and her mother had starved to death. Even among the orphans the little girl was an outcast, deemed an unadoptable “devil child” because of her rebellious personality and the vitiligo that left white patches on her dark skin.

One day, a discarded... see more

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