Chapter One: The Survey
To ensure a comprehensive view, four measures of financial performance were obtained for each of the offices in this study:
- Two-year percentage growth in revenues
- Two-year percentage growth in profit
- Profit margin
- Profit per employee
These were then combined into a single financial performance score by averaging each office's performance on all four measures, giving equal weight to all four measures, and constructing a financial performance index (Appendix 1). Full financial information was available for 96 offices, compared to the 139 offices that...