Product Details
Atria Books, December 2009
Hardcover, 400 pages
ISBN-10: 1439109982
ISBN-13: 9781439109984
WHY IS THE PROGRAM DIFFERENT FROM EVERY OTHER HEALTH, DIET, AND FITNESS METHOD? BECAUSE IT WORKS.
Dr. Kelly Traver understands that the human brain resists change. Only when we learn the secrets of how to get our brain to work for us, not against us, can we make healthy, permanent lifestyle changes. She teaches us what those secrets are and shows us how to use them in this mind-expanding and waistline-shrinking system for getting into shape and staying that way.
By combining cutting-edge discoveries in neuroscience with the latest information in medicine, nutrition, and fitness, Dr. Traver developed The Program and initially tested it on her patients, who ranged in age from 20 to 81. Her results were astounding.In the course of twelve short weeks, readers can achieve similar success by following Dr. Traver's simple, straightforward instructions for working with the stubbornly change-resistant brain so that it not only accepts new, healthy lifestyle habits but actually embraces them. Google, Target, and Stanford University have already adopted Dr. Traver's system to achieve better health for their employees. You are in the driver's seat of your health. By personalizing The Program's powerful tools you can learn to change your body and your life, simply by understanding and working with your brain.






"Dr. Traver doesn't just instruct readers on how to achieve happier, healthier lives, she provides compelling evidence for why her methods work."
"I've seen our employees lose 40+ pounds, get off their blood pressure and diabetes medications, figure out their sleep problems, reduce stress, and more. The Program really works!"
"Dr. Traver's The Program is opening the next frontier of medicine with its smart, simple, and science-based approach to protecting your health."
"This is a tipping point book: it shows us how to get beyond sick care to doable healthy living."
"This no-nonsense, evidence-based approach can transform lives by teaching people how to do what they know they should, but is so increasingly difficult to practice in the modern world."
"Wow! What an undertaking! The Program provides just the right mix of what, why, and how for readers interested in improving their health and well-being."
"Simply wonderful. Reading The Program somehow reminded me of reading Shakespeare. Each page is so laden with verities that a slow read is mandated. So, read slow and thrive."