Chapter 1 - An Introduction to Impression Management
Every day, every person you meet sizes you up within the first few seconds. They form impressions about who you are, what you think and how you are likely to act. And once those impressions are set in their minds, they are difficult to change.
The impressions others form of you are seldom based on rational thought or independent investigation. They are the product of hundreds of associations we all make between outwardly obvious characteristics and the invisible inner qualities we believe they reflect. These stereotypes and prejudices, some positive and some negative, are an intellectual...