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Research Methods and the New Media

Research Methods and the New Media

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The "new media" -- interactive videodiscs, telecommunications, computers, VCRs, teletext systems, and more -- present researchers with new challenges when it comes to studying practical applications or theoretical effects. This valuable volume aids researchers in first recognizing the special qualities of interactivity, demassification, and asynchroneity that the new media have created and to instruct professional researchers and students in alternative research methods, multiple methods, and the triangulation of results. For the first time, a variety of methods are examined as they apply to new media research, including mathematical modeling, controlled experiments, quasiexperiments, surveys, longitudinal studies, field studies, archival and secondary research, futures research and forecasting, content analysis, case studies, and focus groups.
Whether the problem to be researched is as focused as considering the cost-benefit for a school wishing to adopt computers in the classroom or as wide-ranging as determining the effects of video games on child socialization, this up-to-date and thorough guide alerts researchers to the pitfalls of traditional methodology and offers a firm foundation upon which they can build reliable, accurate projects able to produce sound results.
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  • Free Press | 
  • 228 pages | 
  • ISBN 9780029353318 | 
  • September 1988
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Read an Excerpt

Chapter 1

Distinctions in the Study of New Media

The New Media

One mark of communication research of the last twenty or so years has been the growth of interest in the adoption, implementation, and effects of new communication technologies, and in new versions of older technologies. Of course, "technology" itself is not a new concept to human communication. It relates distantly even to those tools our ancestors used to expand their communications beyond their naturally endowed capabilities. The stones our ancestors used to scratch their marks on rocks, the fires they used for signaling, or the sticks they used... see more



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