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The Complete Guide to Profitable Direct Marketing

Choose a format:
  • Touchstone | 
  • 368 pages | 
  • ISBN 9780684871134 | 
  • May 1999
List Price $23.95
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Read an Excerpt

CHAPTER 1

Why Go Direct?

Every semester for the past five years, students have been crowding into a small, overheated classroom at New York University. These are not your ordinary degree-seeking students -- these are innovators, inventors, importers, advertising account managers, catalog publishers, entrepreneurs, and small-business owners. They've all come to my class on Direct Marketing to learn what this industry's insiders already know: that Direct Marketing is the fastest growing, most cost-effective method of selling products and services in our country today.

Direct Marketing -- a measurable, tested marketing... see more

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