Sensation

Sensation

The New Science of Physical Intelligence

Color and temperature, darkness and light, rough and smooth textures—all these sensations influence your inner world and your actions with unexpected power. In Sensation, one of the world’s leading experts on human behavior, Dr. Thalma Lobel, shares an exciting, completely new view of physical intelligence, or embodied cognition. She reveals that physical experiences unconsciously affect your everyday decisions and choices—with profound implications for your everyday life.

Before you read the rest of this description, find a comfy place to sit and settle in with a mug of something warm. If you can, wrap yourself in a soft jacket, shawl, or blanket. Once you’re warm and cozy, you’ll warm to new ideas more quickly. Now listen: This book holds the power to change your life.

That sounds like a lofty claim, but if this book were ten pounds heavier, you might regard that claim as more believable. (Job seekers, take note: A resume printed on thin paper is taken less seriously than ones on thick paper.) If this copy were written

TOP
TO
BOTTOM

instead of SIDE TO SIDE

you’d be more likely to believe it. You might also pay more attention if this were printed on red paper—although that color would seriously undermine your reading comprehension. (Test takers, beware: Exposure to the color red significantly and consistently reduces performance. But a whiff of cinnamon may undo the damage.)

The more you know about how your physical environment influences your mind’s interpretation of the world around you, the better you are able to navigate tricky waters and get to where you want to go. People with a sweet tooth seem kinder than others. Clean smells promote moral behavior, but people are more likely to cheat on a test right after having taken a shower. Hard surfaces make us inflexible. Sensation empowers you to recognize these outside forces and hidden biases, and even put them to use in your own life, in order to improve every facet of your personal and professional lives. The outside world shapes our perceptions and beliefs at every moment; Sensation reveals these hidden effects and lets you take control of your place in the world.
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  • Atria Books | 
  • 256 pages | 
  • ISBN 9781451699135 | 
  • April 2014
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List Price $26.00
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Video

Thalma Lobel: What Are You Reading?

Thalma Lobel, author of Sensation: The New Science of Physical Intelligence, talks about gaining inspiration from the books of Alice Munro.

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Read an Excerpt

Sensation Introduction:
The Tangled Web Our Senses Weave
In 2005 I traveled with four friends to Guatemala for two weeks. In a great trip filled with many exciting new experiences, the highlight was a visit to Tikal National Park to see archaeological sites dating back to the Mayan civilization.

In the jungle cottages where we stayed, each of us was given a separate room. My husband was not able to travel with me, so I was alone in the room. There was no electricity from 10:00 p.m. until the morning. Unable to... see more

About the Author

Thalma Lobel

Thalma Lobel, Ph.D., is an internationally recognized psychologist and a professor at the School of Psychological Science at Tel Aviv University, where she is director of the child development center. She was the chairperson of the school of psychological sciences and a member of the executive board of the university. She has been a visiting professor at Harvard, Tufts, the University of California San Diego, and New York University. She divides her time between Tel Aviv and Southern California.

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