From Part I: The Buying and Selling Environment in the Digital AgeChapter 1: Too Much Choice
In the three short decades between now and the twenty-first century, millions of ordinary, psychologically normal people will face an abrupt collision with the future.
-- Alvin Toffler,
opening statement, Future Shock,
Developed economies were largely built on proliferation of choices. The notion of "more is better" became genetic code among twentieth-century consumers growing up in these economies. Now, with each passing day, more and more of these same consumers find that they have run headlong into...