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Simply Rich: Life and Lessons from the Cofounder of Amway

Simply Rich: Life and Lessons from the Cofounder of Amway

A Memoir

In this definitive autobiography, Rich DeVos reflects on work, faith, family, and the core values he’s held on to, from his humble, Christian upbringing through his enormous success as cofounder of one of the world’s largest businesses: Amway.

A prominent businessman, self-made bil­lionaire, philanthropist, worldwide speaker, bestselling author, family man, and devout Christian—few people embody the heart of the American entrepreneurial spirit as plainly as Rich DeVos. He not only helped create one of the world’s biggest companies— Amway—but he did it from the ground up, with little but his deep faith in God to guide his decisions and keep his hopes alive. Now, following on the success of DeVos’s bestselling books about the world of business, he reveals his personal story for the first time ever. Simply Rich is a candid telling of his journey from rags to riches, from a small start-up business to giant suc­cess, and from doubts to dreams come true.

Born to second-generation Dutch immigrants in rural Michigan during the Depression, DeVos learned early on the importance of leadership as well as partner­ship. While still in school, he met a classmate and neighbor, Jay Van Andel, who became his best friend and eventually his business partner. A lasting friend­ship sustained their fledgling business, which grew into the international success of Amway. In addition to stories of his business success, DeVos shares candidly about his marriage and family, his experiences as a motivational speaker and author, his ownership of the NBA’s Orlando Magic, and his philanthropic, reli­gious, and political endeavors.

Inspiring, fascinating, and full of heart, Simply Rich is the astonishing rags-to-riches story that few can tell. Through his amazing accomplishments as both a busi­nessman and faithful, generous soul, DeVos reveals the true meaning of success.
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  • Howard Books | 
  • 304 pages | 
  • ISBN 9781476751771 | 
  • April 2014
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List Price $25.00
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SIMPLY RICH: Life and Lessons from the Cofounder of Amway – Rich DeVos

In this definitive autobiography, Rich DeVos reflects on work, faith, family, and the core values he’s held onto from his humble, Christian upbringing through his enormous success as cofounder of one of the world’s largest businesses: Amway.

Read an Excerpt

About the Author

Rich DeVos
Photograph courtesy of the author

Rich DeVos

Rich DeVos is an American businessman, cofounder of Amway, and owner of the Orlando Magic NBA basketball team. DeVos served in the United States Army Air Corps in World War II. He and his wife, Helen, have four children, sixteen grandchildren, and two great grandchildren and live in Grand Rapids, Michigan, and Vero Beach, Florida.

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