Chapter 1Barriers to Entry Determine Competitive Strategies
Entering a mature industry is seldom expected to be easy because early entrants have already defined competitive norms. Moreover, entry barriers,
a key determinant of the attractiveness of an industry, may be relatively high (Porter 1980). Knowledge of the nature of entry barriers can be helpful in suggesting whether the strategic window of market opportunity is open (Abell 1978). (When the window of opportunity closes, an industry loses its attractiveness as a candidate for entry.) The costs of overcoming some entry barriers are so high that they exceed the...