Chapter 1Strategic Management and Strategic Planning
Strategic planning is inextricably interwoven into the entire fabric of management; it is not something separate and distinct from the process of management. This point is underscored in this chapter. Also discussed is the shifting focus of management from operations to strategy. Finally, attention is given to the different fundamental approaches to strategic planning that can support management decisionmaking.The Managerial Task and Planning
Years ago when my colleagues and I were "selling" what at that time was called long-range planning and what I...