Books > Strategy in Action

Strategy in Action Browse Inside Strategy in Action
Strategy in Action
 
By Boris Yavitz
This edition: Trade Paperback, 284 pages
Availability: Usually ships within 2-3 days
Our Price: $19.95
Buy Now or Buy from another online retailer
William MayThe Journal of Business Strategy...an excellent compilation of common sense, logic, and experience....It takes planning and application of planning out of the realm of the mysterious and into the practical application by the chief executive's office, the management staff, and the divisional operations.
George Steiner...well written and easy to read...On virtually every page the authors reveal their intimate and extensive experience with strategy both as scholars and practitioners. The net result is a valuable addition to our literature on business strategy.
Kenneth O. MichelVice President, Education and Training GTE Service CorporationThis is the definitive work on how to get results from the formulation and planning of business strategies....Yavitz and Newman clearly present the how-to's for effectively executing strategy.
Management ReviewThe authors demonstrate the practical use of such ideas as prepared opportunism, key actor analysis, internal entrepreneurs, broad-stroke programming, and synergistic fit to help develop a "moving game plan" that can achieve meaningful results.
Library JournalThe authors use examples of strategic planning in leading companies such as General Electric, Texas Instruments, and the Campbell Soup Company throughout the book. A helpful and practical guide for managers and business students. Recommended.