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Taking Risks

Taking Risks Browse Inside Taking Risks
Taking Risks
By Donald Wehrung and Kenneth R. Maccrimmon
This edition: Trade Paperback, 400 pages
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Business Fascinating...should appeal to all managers for whom risk is an integral part of business life.
Howard Kunreuther Professor of Decision Sciences and Public Management, Director of the Center for Risk and Decision Processes, The Wharton School This is the first time that extensive data on executive attitudes toward risk has been pulled together and analyzed...Very solid...will be of great interest to business managers and consultants as well as academics in business schools.
James S. Dyer Foster Parker Centennial Professor of Management and Finance, University of Texas -- Austin Taking Risks is an excellent book -- by far the most authoritative and comprehensive study of risk taking that I have ever seen. Must reading for business executives, social scientists, government officials, management scholars
-- anyone who faces the real-world pressures of malting decisions or seeks to understand the processes behind them.