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Excerpts

Contents

Preface
Acknowledgments

Part One: INTRODUCTION

Chapter 1 Essence of Risk

Introduction
Risky Situations
Risk Behavior
Risk Takers and Risk Averters
Preview of the Book

Chapter 2 Studying Risk

Introduction
Other Studies of Risk
Our Study of Risk

Part Two: RISK IN STANDARDIZED SITUATIONS

Chapter 3 Risk In-Basket: Adjusting Risky Business Situations

Introduction
Our Study
Research Findings
Conclusions

Chapter 4 Investment Gambles: Choosing in Risky Personal and Business Situations

Introduction
Our Study
Research Findings
Conclusions

Chapter 5 Risk-Return Rankings: Evaluating Risky Attributes of Personal Investments

Introduction
Our Study
Research Findings
Conclusions

Chapter 6 Real Money Wagers: Evaluating Gambles with Common Risk Components

Introduction
Our Study
Research Findings
Conclusions

Chapter 7 Managerial Summary and Implications: Studying Risk in Standardized Situations

Introduction
Risk Recognition and Evaluation
Risk Adjustment
Risky Choice

Part Three: RELATIONSHIPS AMONG RISK MEASURES

Chapter 8 Comparison of Risk Measures in Standardized Situations

Introduction
Measures of Risk Propersity
Research Findings
Conclusions

Chapter 9 Measuring Risk in Natural Situations and Attitudes

Introduction
Natural Situations
Attitudes
Natural Situations and Attitudes
Conclusions

Chapter 10 Characteristics Related to Risk

Introduction
Risk and Personal Characteristics
Risk and Financial Characteristics
Risk and Business Characteristics
Risk and Success
The Consistent Risk Averters and the Consistent Risk Takers
Conclusions

Chapter 11 Managerial Summary and Implications: Relationships among Risk Measures and Characteristics

Introduction
Risk Taking and Risk Averting
Characteristics Related to Risk

Part Four: ASSESSING YOUR OWN WILLINGNESS TO TAKE RISKS

Chapter 12 Assessing Your Own Willingness to Take Risks

Introduction
Comparing Your Willingness to Take Risks with the Risk-Neutral Responses
Comparing Your Willingness to Take Risks with the Managers in the Study
Uses of Risk Portfolios and Risk Profiles
Organizational Risk Profile for a Firm
Individual Risk Profiles
Summary

Appendix: Questionnaires in the Risk Portfolio
Notes
References
Index