The Big Secret for the Small Investor

The Shortest Route to Long-Term Investment Success

The Big Secret for the Small Investor

Read by: Adam Grupper
From the New York Times bestselling author of

The Little Book that Beats the Market


When it comes to investing in the stock market, investors have plenty of options:

1. They can do it themselves. Trillions of dollars are invested this way. (Of course, the only problem here is that most people have no idea how to analyze and choose individual stocks, how to construct a stock portfolio, when to buy and sell, and most have no idea how much to invest in the first place.)

2. They can give money to professionals to invest. Trillions of dollars are invested this way.

(Unfortunately, most professionals actually underperform the market averages over time. In fact, it

may be even harder to pick good professional managers than it is to pick good individual stocks.)

3. They can invest in traditional index funds. Trillions of dollars are also invested this way. (The

problem is that investing this way is seriously flawed—and almost a guarantee of subpar investment

returns over time.)

4. They can listen to The Big Secret for the Small Investor and do something else. Not much is invested

this way. Yet…


Let top hedge-fund manager and New York Times bestselling author Joel Greenblatt take you

on a journey that will reveal the Big Secret for both individual and professional investors. Find

out how anyone can beat the market, the index funds, and the experts by following a new

approach that relies on the principles of value investing, common sense, and quantitative discipline.

Along the way, learn where “value” comes from, how markets work, and what really

happens on Wall Street. By journey’s end, small investors (and even not-so-small investors) will

have found their way to some excellent new investment choices.

  • Simon & Schuster Audio | 
  • ISBN 9780743562591 | 
  • April 2011
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More Books from this Author

The Little Book That Still Beats the Market
The Little Book That Beats the Market
You Can Be a Stock Market Genius

About the Author

Joel Greenblatt

Joel Greenblatt is the founder and a managing partner of Gotham Capital, a private investment partnership that has achieved 40% annualized returns since its inception in 1985. He is a professor on the adjunct faculty of Columbia Business School, the former chairman of the board of a Fortune 500 company, the cofounder of, and the author of You Can Be a Stock Market Genius. Greenblatt holds a BS and an MBA from the Wharton School.