The Blue Way

How to Profit by Investing in a Better World

The Blue Way

Turning conventional wisdom on its head, The Blue Way shows why socially progressive companies that make political contributions to "blue" politicians and causes outperform "red" companies.

The idea that progressives are better at businesses than conservatives will surprise most people - including many progressives. But as The Blue Way shows, in nearly every sector of the economy, blue companies are the top performers. As a result, an investor who places his money in stocks of blue companies will do better than one who chooses red companies or who chooses to invest in the market as a whole. In The Blue Way, Daniel Adamson and Joe Andrew, cofounders of Blue Investment Management, identify the companies that have the most progressive social values - fair wages, equal opportunity, environmental responsibility - and also contribute to progressive political causes (or are at least neutral). They describe the portfolio they have built around those companies, which to date has out-performed the market. Their innovative investment strategy offers a profitable approach for investors seeking a principled and successful stock portfolio.

But The Blue Way is also a stirring manifesto, a call to embrace socially and politically progressive values. As the authors show, these values aren't anti-business; they are pro-American. For decades the American economy has performed better under Democratic administrations than under Republicans. Americans who "buy blue," say Adamson and Andrew, aren't just acting on their values; they are helping to grow the American economy. The authors explain how to build a "blue infrastructure," a progressive ecosystem in which companies and activists with progressive values can support blue politicians and causes. The Blue Way shows how the progressive movement can learn from the success of the blue business world and create a new progressive majority for the future.
The Blue Way describes a revolutionary investment strategy back by solid financial research that benefits investors while fostering socially progressive American values.
  • Simon & Schuster | 
  • 256 pages | 
  • ISBN 9781416547358 | 
  • September 2008

About the Authors

Daniel de Faro Adamson
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Daniel de Faro Adamson

Daniel de Faro Adamson, cofounder and CEO of Blue Investment Management, was until recently a leader in the financial services and technology groups at McKinsey & Co., the strategic consulting firm. Prior to that he worked for a private equity fund and for the Yale Law School and an M.Phil. in politics from Oxford University and was a summa cum laude graduate of Yale University.

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Joe Andrew
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Joe Andrew

Joe Andrew, cofounder of Blue Investment Management, is a former national chairman of the Democratic National Committee. He is now chairman of NDN (formerly the New Democratic Network), an organization dedicated to modernizing the Democratic Party. He is a partner and member of the Corporate and Securities, Venture Capital, and Public Law and Policy Strategies practice groups in the Washington, D.C., office of Sonnenschein Nath & Rosenthal LLP. He was a Glenn Peters Legal Scholar at Yale Law School and is a graduate of Yale University.

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