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The Charge

The Charge

Activating the 10 Human Drives That Make You Feel Alive

  • bestseller
Since the fateful night of his car accident, Brendon has lived a fully charged life, and he’s helped millions of people around the globe transform their lives and feel more alive, engaged, and fulfilled.

In The Charge, Brendon argues that the only way to measurably improve the quality of your life is to learn how to activate the very ten drives that make you most human. These drives are your desires for more control, competence, congruence, caring, connection, change, challenge, creative expression, contribution, and consciousness. These drives shape everything you think, feel, and do in life, so understanding and mastering them is critical to your success and happiness. Strategically activating these drives on a consistent basis is the fastest path to living a fully charged life.

Harnessing our human drives is not easy; if it were, we wouldn’t see so much restlessness in the world. That’s why Brendon has devised what he calls the true “activators” of human experience—a series of powerful yet simple actions you can take to radically increase your levels of energy, engagement, and fulfillment in all areas of your life.

What Brendon uncovers in The Charge will surprise and challenge you. It turns out that most of the ways we seek to meet our human drives are actually counterproductive. We all want more control, for example, but seeking to have more certainty in our daily lives or to control other people will actually decrease our levels of control (and happiness). We have a deep desire for change, too, but we often fail to make the right kinds of change that would make us feel more alive and in command of our lives.

In The Charge, Brendon helps us overcome these mistakes and illuminates the path for strategically and intelligently activating our 10 human drives so that we can have the one thing we all want: more life in our lives! Brendon Burchard is the founder of High Performance Academy and author of the #1 New York Times and #1 USA TODAY bestselling book The Millionaire Messenger. He is also the author of Life’s Golden Ticket and one of the top motivation and high performance trainers in the world. His famous training events and videos inspire millions of people to find their charge, share their voice, and make a greater difference.
  • Free Press | 
  • 272 pages | 
  • ISBN 9781451667530 | 
  • May 2012
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Articles About This Book

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Posted on Tips on Life & Love

Posted by Brendon Burchard

Author Brendon Burchard once suffered a devastating accident that could've left him depressed and bitter. Instead, he lives life to the fullest. Here's how he maintains a positive attitude, from his book The Charge: Activating the 10 Human Drives...

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About the Author

Brendon Burchard
Photograph by LA Davis

Brendon Burchard

Brendon Burchard is the founder of High Performance Academy and author of the #1 Wall Street Journal bestseller The Charge: Activating the 10 Human Drives that Make You Feel Alive, and the #1 New York Times and #1 USA TODAY bestseller The Millionaire Messenger. He is widely recognized as the world’s leading trainer on the topics of motivation and high performance. His famous training events and videos inspire millions of people to start anew, find their voice, live more fully, and make a greater difference in the world. Visit him at BrendonBurchard.com.

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