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The Creator's Code

The Creator's Code

The Six Essential Skills of Extraordinary Entrepreneurs

Based on in-depth interviews with more than 200 leading entrepreneurs, a business executive and senior fellow at Harvard’s Center for Public Leadership identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you’re an innovative manager or an aspiring entrepreneur.

Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses.

How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay,Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox.

Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced,and passed on.

The Creator’s Code reveals six skills that make creators of all kinds of endeavors breakthrough. These skills aren’t rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone. The book’s insights provide core guidance for success in the new world of work.
Choose a format:
  • Simon & Schuster | 
  • 240 pages | 
  • ISBN 9781451666052 | 
  • February 2015
List Price $27.00
Ships on or around February 17, 2015

About the Author

Amy Wilkinson
Photograph by Kate Williams

Amy Wilkinson

Amy Wilkinson is a senior fellow at the Center for Public Leadership at Harvard University. She frequently speaks to corporate, association, and university audiences on entrepreneurial leadership, and advises startups and large corporations on innovation and business strategy. Her career spans leadership roles with McKinsey & Company and JP Morgan and as founder of a small foreign-based export company. She has also served as a White House Fellow in the Office of the United States Trade Representative. Wilkinson frequently comments on business strategy and related issues for national media outlets such as CNN and FoxNews. You can read more at AmyMWilkinson.com.

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