Chapter OneIntroduction: Beyond "Lean" in Product Development
This book is about how to manage product development more strategically and efficiently. We talk about multi-project management
and the benefits this kind of thinking can bring to projects and to companies. The basic idea is to create new products that share key components but to utilize separate development teams that ensure each product will differ enough to attract different customers. If possible, projects that share components and engineering teams should overlap in time so that a firm can deliver many products quickly and utilize very new...