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The Ultimate Question

The Ultimate Question

The Ultimate Question offers hands-on guidance on how to:
  • Distinguish good profits from bad
  • Identify core customers and set priorities for strategic investments
  • Move customers beyond mere ìsatisfactionî to true loyalty
  • Create communities of passionate advocates that stimulate innovation and growth
Choose a format:
  • Simon & Schuster Audio | 
  • ISBN 9781442350991 | 
  • January 2012
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