Stuff
Product Details
Simon & Schuster Audio, March 2001
Abridged Audio Download
ISBN-10: 074356118X
ISBN-13: 9780743561181
Description
Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.
In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.
Hear an Excerpt from the Audiobook
Chris Meyer co-author, Blur Seth Godin has unique clarity about what's going on in marketing
-- the futility of mass, the importance of contagion, the central role of permission. Unleashing the Ideavirus informs, instructs, and entertains.
Seth Godin's Books
-
Survival Is Not EnoughYou can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop...Read More
-
The Big Red FezYOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS. ...Read More
-
-
Permission MarketingSeth Godin explains the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Read More
Displaying 1 of
