DO UNTO OTHERS
THE EVOLUTION OF THE GOLDEN RULE
Whatever happened to the Golden Rule? It seems only yesterday it was a figure of everyday speech, an idea so familiar and unassailable that it could confidently be invoked by name alone. In the booming 1920s the Western Implement Dealers Association made "Obey the Golden Rule!" the very first precept of its code of ethics. The Concatenated Order of Hoo-Hoo (also known as the Fraternal Order of Lumbermen) endorsed it as nothing less than "the basic principle of peace and prosperity for the world." Roger Ward Babson, investment wizard and the founder of Babson College,...