Why We Buy

Why We Buy

The Science Of Shopping

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
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  • Simon & Schuster | 
  • 256 pages | 
  • ISBN 9781416561743 | 
  • June 2000
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Articles About This Book

Signs

Posted on 250 Words

Posted by 250 Words

"Putting a sign that requires twelve seconds to read in a place where customers spend four seconds is just slightly more effective than putting it in your garage"

About the Author

Paco Underhill
Wyatt Kounts

Paco Underhill

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

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