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Why We Buy

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Why We Buy
The Science Of Shopping  
By Paco Underhill
This edition: Trade Paperback, 320 pages
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Description

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

"At last, here is a book that gives this underrated skill the respect it deserves."
-- The New York Times
" Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"
-- Bob Gale, writer/producer, Back to the Future trilogy
"I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating."
-- Rocky Mountain News (Denver)
"Why We Buy is a funny and insightful book for people on both sides of the retail counter."
-- Michael Gould, CEO, Bloomingdale's
Marc WinkelmanPresident, Calendar ClubAs The Hidden Persuaders did for the 1950s, Why We Buy defines the American consumer entering the twenty-first century.
Michael GouldCEO, Bloomingdale'sWhy We Buy is a funny and insightful book for people on both sides of the retail counter.
Kit Yarrow, Ph.D.: Six Sneaky Ways that Sales Spur Spending
Huffington Post, December 12, 2009
...by choice. An abundance of options can be overwhelming and mentally taxing - especially to less experienced shoppers. Paco Underhill in his bestseller, Why We Buy, noted that men in particular will leave a store empty-handed when confronted ...
The State of Retail
Kennebec Journal, November 19, 2009
...sales without cutting prices. To do... 1 comment Apr 8, 2009 06:57 AM I just finished reading 'Why We Buy' by Paco Underhill. It's a great book about what Underhill calls... 0 comments Mar 5, 2009 07:26 AM To paraphrase Yogi Berra, ...
wordplay by Kevin Fahy Come Together We call them mergers, but generally speaking they are really acquisitions. Companies are not like rivers, that just flow together into larger rivers, but much more like the fish in those rivers, who eat each
EdPlay, July 29, 2009
...In 1999, Paco Underhill?s Why We Buy, The Science of Shopping, was published. If you?re a retailer who hasn?t yet pored over its chapters intriguingly titled, ?Shop Like A Man ...
Ravaged by Fire, A Book Store Returns to Life
Vineyard Gazette, June 12, 2009
...one book in particular played a big role in determining the new look of refurbished business. It is Paco Underhill?s Why We Buy: the Science of Shopping. The wider aisles, the more open look to the place, even the repositioned sales desk, ...
Thousands upon thousands of books now line the new shelves of the Bunch of Grapes bookstore, ready for its reopening this Saturday. But one book in particular played a big role in determining the new look of refurbished business...
Vineyard Gazette, June 12, 2009
...one book in particular played a big role in determining the new look of refurbished business. It is Paco Underhill?s Why We Buy: the Science of Shopping. The wider aisles, the more open look to the place, even the repositioned sales desk, ...
How the brain decides what to buy
Economictimes, December 26, 2008
...t really work, says Martin Lindstrom in his seminal new book, buy.ology, How Everything We Believe About Why We Buy is Wrong. It isn?t that big, street-smart global marketers haven?t known what works with their consumers. Only that in most ...
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