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The Science Of Shopping

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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
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  • Simon & Schuster | 
  • 320 pages | 
  • ISBN 9781416595243 | 
  • December 2008
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