Stuff
Product Details
Simon & Schuster, December 2008
Trade Paperback, 320 pages
ISBN-10: 1416595244
ISBN-13: 9781416595243
Read an excerpt:
Table of Contents
I
INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING
1.A Science is Born
2.What Retailers and Marketers Don't Know
II
WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING
3.The Twilight Zone
4.You Need Hands
5.How to Read a Sign
6.Shoppers Move Like People
7.Dynamic
III
MEN ARE FROM HOME DEPOT, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING
8.Shop Like a Man
9.What Women Want
10.If You Can Read This You're Too Young
11.Kids
IV
SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING
12.The Sensual Shopper
13.The Big Three
14.Time
15.Cash/Wrap Blues
16.Magic Acts
V
SCREEN SAVERS, JET LAG AND WHIRLING DERVISHES: THE CULTURE OF SHOPPING
17.The Internet
18.Come Fly with Me
19.Windows of the World
20.Final Thoughts
Acknowledgments
Index
Next: Text Excerpt 1
