New from Simon & Schuster

The Pollan Family Table by Corky Pollan, Lori Pollan, Dana Pollan and Tracy Pollan
MONEY Master the Game by Tony Robbins
The Cinderella Murder by Mary Higgins Clark and Alafair Burke
Revival by Stephen King
Jeter Unfiltered by Derek Jeter
Yesterday, Today, Tomorrow by Sophia Loren
Wild Company

Wild Company

The Untold Story of Banana Republic

With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone.

In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.”

A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.
Choose a format:
  • Simon & Schuster | 
  • 256 pages | 
  • ISBN 9781451683509 | 
  • August 2014
List Price $16.00
This title is temporarily out of stock, please check back soon.

Read an Excerpt

About the Authors

Mel Ziegler
Photograph by Marko Lavrisha
Patricia Ziegler
Photographs by Marko Lavrisha

Explore

CONNECT WITH US

Get a FREE eBook
when you join our mailing list!