Reading Group Guide
1. How global is our company currently and how global could it be potentially?
2. Have we avoided the trap of the "traditional triad?" (Chapters 1 and 2) If not, is it appropriate for us to prepare to do so? If so, what lessons have learned which should be applied to future global expansion?
3. To ensure that our company thrives in the new global economy, how might we implement Rosensweig's "time-phased" strategy for globalization? (Chapter 7)
4. How do we measure up as individuals aspiring to become global managers? (Chapter 8) How might we change our outlook to become more global? How can we train and mentor our young executives to ensure both their future success and the future success of the firm?
5. When do we feel that our products and services will be profitable in Latin America? in Asia? in the Middle East or Africa? When should we begin planning for that time? (Chapters 5, 6 and 7)
6. How will we change our business strategy to adapt to the "six great economies" of the 21st century? (Chapter 6)
7. Which are the most useful strategies outlined in the book? Which leaders and corporations in the book provide the best examples for future innovation?
8. Can we integrate a "win-win" global strategy into our corporate culture? (Chapter 9)
9. What would it really mean for us -- as individuals, as a firm, and as a country -- to "win" the global game?
10. Given present and future global demographics, what is the potential for the emergence of new markets for our goods and services? (Chapters 3, 5 and 6)
11. What does Rosensweig mean when he says that complete globalization has not been achieved yet? (Chapters 1 and 4) What are the implications for our firm?
12. Who and where are our customers today? Who and where will they be tomorrow? (Chapters 3 and 5)