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Writing For A Good Cause

Writing For A Good Cause

The Complete Guide To Crafting Proposals And Other Persuasive Pieces For Nonprof

Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you:
  • Write the perfect proposal -- from the initial research and interviews to the final product
  • Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds
  • Create case statements and other big money materials -- also write, design, and print newsletters, and use the World Wide Web effectively
  • Survive last-minute proposals and other crises -- with the Down-and-Dirty Proposal Kit!

Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.
Choose a format:
  • Touchstone | 
  • 336 pages | 
  • ISBN 9780684857404 | 
  • July 2000
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Read an Excerpt

Chapter One: What Is Fund Raising, Anyway?

The ABCs of the Nonprofit World

Once, it was called begging. In 1641 a group of clergymen representing Harvard College went to England in search of funds. That was the beginning of fund raising in America.

Small wonder that fund raising still bears a stigma.

"Is there a seamy side to fund raising?" asked The New York Times Magazine in a 1997 interview with Vartan Gregorian, noted for his fund-raising successes as head of the New York Public Library and Brown University.

"Not for a good cause," said Gregorian.

The fact is, many people think it... see more

Both of us stumbled into fund-raising writing. Danielle had done virtually no proposal writing before taking her job at The Nature Conservancy in 1994. When she sat down to write her first piece, she was terrified.

Joe wrote his first proposal years ago at New York University. He had little idea what a development office was until he joined the staff there. His boss, a Harvard graduate and friend of James Baldwin and W. H. Auden, was a gifted writer who had learned his craft in fund-raising offices at Princeton and Cornell.

Together we will use our different vantages in Writing for a Good Cause to help you... see more

About the Authors



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