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Non-Manipulative Selling

About The Book

Salespeople are among the most highly paid professionals in American society, and they are very important to the economy. Why, then, do so few people respect sales as a career? In Non-Manipulative Selling the authors attempt to address that question for a broad business audience.

Non-Manipulative Selling offers the strategies and techniques for creating customers, not just sales.

About The Author

Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line, and shows them how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition. Dr. Alessandra is president of Online Assessments, (OnlineAC.com) a company that offers online assessments and tests; co-founder of MentorU.com, an online e-learning company; and Chairman of the Board of BrainX, a company that offers online digital accelerated-learning programs. He is a widely published author and was recognized by Meetings & Conventions Magazine as “one of America's most electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985—and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers.

Product Details

  • Publisher: Touchstone (April 9, 1992)
  • Length: 276 pages
  • ISBN13: 9780671764487

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